Project Acceleration: The Subaru Impreza Collegiate Challenge
Subaru of America, Inc. (SOA) partnered with five American colleges and universities through EdVenture Partners to become involved in junior/senior-level marketing or communications courses on each campus. Participating students developed and implemented comprehensive promotions plans for the 2007 Subaru Impreza on their college campuses. The campaigns consisted of pre– and post–research, public relations, advertising, online promotions, and one event during the semester.
The top two schools – Emory University and the University of Southern California – were invited to present their campaigns to the SOA marketing department and executives. Emory was awarded first place and USC second. SOA made a financial donation to each of the winning schools.