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SUBARU OF AMERICA, INC. CELEBRATES 40TH ANNIVERSARY
Last year, we celebrated 20 years of Subaru Drive magazine – the vehicle for communication between Subaru owners and Subaru of America, Inc. (SOA). This year, SOA celebrates a milestone of its own – its 40th anniversary!
SOA was founded in 1968 by two Philadelphia entrepreneurs, Harvey Lamm and Malcolm Bricklin. They founded SOA as the exclusive U.S. sales and marketing company for Subaru automobiles. By incorporating SOA, Lamm and Bricklin also founded the only American-operated and publicly owned import car company.
The first automobile imported by SOA was the Subaru 360, a mini-car powered by a 2-stroke, rear-mounted engine that managed 66.3 miles per gallon. It sold for $1,297.
By 1973, Subaru was one of the top 10 U.S. automotive imports. SOA launched the first 4WD wagon in the United States a year later. Other important Subaru vehicles have been the BRAT (1977), Justy (1987), SVX (1991), Baja (2002), Impreza WRX STi (2004), and B9 Tribeca (2005). Since 1993, SOA has equipped every Subaru with AWD.
Today, SOA offers customers a wide range of vehicles, including Impreza, Forester, Legacy, Outback, and Tribeca.
Just as the Subaru vehicle lineup has grown, so has Subaru Drive magazine. Conceived as a means of helping to communicate with Subaru customers, Drive started as a basic newsletter. Now a quarterly, 32-page magazine, it is mailed to more than 850,000 owners plus hundreds of non-owners.
To read more about the 20 years of Drive from the cover story of the Winter 2007 issue, click here.