NORA AND NICOLAS WEISER OF DENVER LEFT CORPORATE LIFE TO PURSUE THEIR PASSIONS FOR DESIGN, ART, AND THE ENVIRONMENT. THEY CREATED BETTERWALL, A COMPANY THAT RESCUES AND SELLS MUSEUM EXHIBIT BANNERS.
“Due to copyright issues, museums could not just give away or sell banners in the past,” Nora said. “Sadly, they were thrown into landfills, where the vinyl banners would remain for hundreds of years, or they would remain in museum archives taking up valuable storage space.”
The banners have been displayed on street poles in cities around the country to promote museum exhibitions. They come in a range of styles – from Asian to Old Masters and Impressionism to Contemporary. Each banner is numbered and comes with a certificate of authenticity.
“Our customers are people like us – they really want something unique in their homes, not just the same framed poster everyone else has,” Nicolas said.
BetterWall makes its program no-cost and easy for its museum partners, which are already stretching their staffs and budgets. As an added benefit, a portion of the proceeds from each banner sold goes back to support the museum from which it came.
“We’ve taken something that was a hassle and a headache for the museums and turned it into a program that allows museums to extend their brand, generate revenue, and improve the environment,” Nora said. “To date, we’ve kept over 15 tons of vinyl out of landfills.”
The Weisers’ 1996 Legacy wagon and 2002 Outback wagon are great assets to their business. “We use them to transport banners, boxes, and equipment; to deliver orders to our shipper and pretty much anything to our warehouse,” Nicolas said. “Because we are based in Denver, you can imagine they also get a lot of use for hiking, skiing, and camping trips to the Rocky Mountains.”
See more at www.betterwall.com.