Summer 2002 Forward to a Friend

Subaru News


The Subaru ScholarShip Program recognizes academic achievement of children of Subaru of America, Inc. employees and encourages them to further their higher education. Sixteen scholarships were awarded in May 2002 totaling $30,000. Since the program was established in 1996, 76 scholarships have been awarded totaling $178,000.

Chicago was the site for the May 2002 Subaru National Dealer Meeting. Subaru of America, Inc.’s message to dealers was clearly one of confidence. “We are excited and confident about the direction of the Subaru Brand,” said T.K. Saito, Chairman, President and CEO of Subaru of America, Inc.

The Subaru Primal Quest, the world’s richest adventure race, took place in Telluride, Colorado, July 7-16. It was the cornerstone event of the first Telluride 360 Festival presented by Subaru, a participatory gathering welcoming outdoor-lovers of all kinds. Seventy coed teams sought more than $250,000 in prize money racing 24 hours a day for up to 10 days across a grueling 300- to 400-mile course requiring mountain biking, mountaineering, flat- and down-river paddling, fixed ropes and navigation. At press time, winners had not been announced. Visit for more information.