Summer 2002 Forward to a Friend

Subaru News

“The ‘When You Get It, You Get It’™ campaign captures the independent spirit of both our brand and our customers,” said Mark Darling, Vice President of Marketing, Subaru of America, Inc. “Subaru is a company that has always marched to the beat of a different drummer. Our owners are the same way – smart people who think for themselves and go their own way. We wanted to capture those shared values and emotional connections in the new advertising.”

The new campaign establishes a clear departure from the now familiar Subaru Outback campaign featuring Australian actor Paul Hogan. The new campaign reflects the diversified products present in the Subaru lineup, including the rally-inspired Impreza WRX and Subaru Forester. The new campaign continues to emphasize the unique benefits of Subaru All-Wheel Drive and will utilize the current slogan, “The Beauty of Subaru All-Wheel Drive.”