Subaru and its Partners
Subaru of America, Inc. attempts to connect with current and prospective Subaru customers by reaching them through events, activities, and causes that fuel their passions. Sponsorships provide consumers with opportunities to interact with the Subaru brand and Subaru vehicles in a way that isn’t possible through conventional marketing.
Subaru to Participate in X Games 14
Subaru again will participate in X Games, held at STAPLES Center and The Home Depot Center in Los Angeles, California, July 31-August 3. At press time, it is known that Subaru Rally Team USA drivers Travis Pastrana and Ken Block will be participating in X Games Rally, and they’ll be competing in new 2008 Impreza WRX STI rally cars. Also, the Subaru Rally Team USA display unit will tour Southern California prior to X Games.
Subaru Renews Gary Fisher Mountain Bike Team Sponsorship
Subaru of America, Inc. (SOA) extends its eight-year title sponsorship of the Gary Fisher Mountain Bike team through 2010. Throughout the 2008 mountain bike season, SOA will host a number of VIP luncheons for Subaru owners at the events.
National River Cleanup™ Week
The American Rivers organization holds National River Cleanup Week again this year to help raise public awareness of the magnitude of trash accumulating in American waterways. For 2008, Cleanup Week takes place May 31-June 8. Since 1992, more than 600,000 volunteers have participated in more than 4,500 cleanups across the country, removing more than 1,000 tons of litter and debris from rivers and streams. For more information, go to www.nationalrivercleanup.org.