Subaru and its Partners
Subaru of America, Inc. (SOA) attempts to connect with current and prospective Subaru customers by reaching them through events, activities, and causes that fuel their passions. Sponsorships provide consumers with opportunities to interact with the Subaru brand and Subaru vehicles in a personalized way that isn’t possible through conventional marketing.
PHILADELPHIA FLOWER SHOW
In early March, Subaru of America, Inc. returned for an eighth year as sponsor of the Philadelphia Flower Show through its partnership with the Pennsylvania Horticultural Society. At the show, Subaru contributed to the “Bella Italia” theme and displayed an environmentally friendly 2009 Subaru Forester Partial Zero Emission Vehicle. Find more at www.theflowershow.com.
THE AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS (ASPCA®)
In March, Subaru of America, Inc. (SOA) announced its inaugural sponsorship of the ASPCA – America’s oldest humane organization. As sponsor, SOA supported the three “Go Orange for Animals” festivals in celebration of April’s Prevention of Cruelty to Animals Month. The festivals took place in New York, New York; Austin, Texas; and Los Angeles, California. In addition, Subaru dealers around the country have the opportunity to partner with ASPCA-recommended local animal welfare organizations to host Subaru Adoption Days. Read more at www.ASPCA.org.
AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE (AAAS)
Subaru sponsored the 2009 AAAS/Subaru Science Books & Film prizes in February. These prizes, intended to promote science literacy by drawing attention to the importance of good science writing and illustration, honored 10 authors, one illustrator, and seven books. Go to www.sbfonline.com for more information.
For more information about these and other SOA partners, go to www.subaru.com, click on “Enthusiasts,” then select “Partners.” The site also features a calendar of events.