Subaru and its Partners
Subaru of America attempts to connect with current and prospective Subaru customers by reaching them through events, activities, and causes that fuel their passions. Sponsorships provide consumers with opportunities to interact with the Subaru brand and Subaru vehicles in a personalized way that isn’t possible through mass mediums.
For more information about these and other SOA partners, go to www.subaru.com. The site also features a calendar of events.
SUBARU OF JACKSONVILLE HELPS LAUNCH “A LOT OF LOVE ABOUT READING”
Subaru of Jacksonville teamed up with three elementary schools in Florida’s Duval County for the “A Lot of Love About Reading” event. Students in third through fifth grades participated to see who could read the most books between October 15 and November 30.
The students kept track of the books they read using coupons that tied in reading comprehension. The coupons were provided by the dealership, which rewarded the child, class, and school with the most coupons.
SUBARU PLEDGES SUPPORT FOR MONTGOMERY COLLEGE STUDENTS
Since 1993, Subaru of America (SOA) has donated to Montgomery College’s Automotive Technology Program. SOA has renewed its commitment to the Subaru of America Endowed Scholarship for five more years by pledging an additional $75,000.
Half of the pledge will sustain the endowed scholarship, and the other half will create a scholarship fund for students not involved in the automotive technology program. This fund is intended for students with significant financial need. Montgomery College is in Montgomery County, Maryland.
SUBARU FALL FESTIVAL AT GREENSGROW FARMS
Subaru partner Greensgrow Farms of Philadelphia, Pennsylvania, held its first fall festival in early October. The festival included sampling harvest dishes, crafts, visiting the farmer’s market, and children’s activities. Coats collected for the local community by Every Day with Rachael Ray magazine filled the farm’s 2010 Subaru Outback.