Winter 2011 Forward to a Friend

Subaru News

Baby Driver Commercial

The Story Behind the Subaru “Baby Driver” Commercial

Perhaps you’ve seen the Subaru “Baby Driver” commercial, which begins with a 6-year-old girl sitting in the driver’s seat of a Subaru Legacy. Her father speaks to her through the passenger side window, and she smiles patiently as her father gives her the “safety talk.” Then he hands her the keys, and we see that all along he’s been talking to a 16-year-old waiting for her first ride alone.

Andy Lyons, who plays the concerned father, is experiencing this moment in his own life. According to Lyons: “As father to both the girls, portraying those complex emotions on-screen was not a stretch for me. Having my first daughter, Lanna, reach driving age and knowing that my second, Georgie, will be there all too soon, I understand the anxiety of handing over the keys for the first time.”

When the production company found the Lyons family, it threw out the script. The directors asked the father to say what he would tell his daughter before she pulled away. “Baby Driver” is the result. U.S. Secretary of Transportation Ray LaHood has praised Subaru for running this commercial.