Subaru and its Partners
Subaru of America (SOA) attempts to connect with current and prospective Subaru customers by reaching them through events, activities, and causes that fuel their passions. Sponsorships provide consumers with opportunities to interact with the Subaru brand and Subaru vehicles in a personalized way that isnt possible through mass mediums.
For more information about these and other SOA partners, go to www.subaru.com/partners.
SUBARU HOSTS THIRD ANNUAL FALL FESTIVAL AT GREENSGROW FARMS
During the first weekend of October, Subaru hosted its third annual Fall Festival at Greensgrow Farms in Philadelphia, Pennsylvania (www.greensgrow.org). The event offered opportunities for attendees to sharpen their cooking and gardening skills as well as to make donations of coats to a local shelter.
Chef Spike Mendelsohn gave cooking demonstrations and Evette Rios taught no-carve pumpkin decorating. Mendelsohn has been a contestant on the Top Chef television show, and Evette Rios is a craft and design expert who is a contributor to the Rachael Ray Show.
Attendees also were able to learn how to make apple cider, make Subaru pet identification tags, design pet T-shirts, and/or adopt a pet on-site. Plus, personnel from The American Society for the Prevention of Cruelty to Animals® (ASPCA®), a Subaru partner, were on hand to help with adoptions and explain spay and neuter programs.
SUBARU HELPS DOGS AND PUPPIES FIND HOMES AT PILOTS N PAWS GULF COAST RESCUE FLYWAY
On September 18, Subaru supported partner Pilots N Paws in its Gulf Coast Rescue Flyway. Subaru vehicles transported volunteers to and from New Orleans Lakefront Airport in their rescue efforts. From New Orleans, 114 pilots and co-pilots flying 58 private airplanes transported as many as 500 animals to receiving shelters as far away as New Jersey. (Learn more at www.pilotsnpaws.org.)
SUBARU PARTNERS WITH MOUNT WASHINGTON OBSERVATORY TO HELP RAISE NEARLY $200,000
In August, Subaru of America, Inc. sponsored the 10th annual Seek the Peak hike-a-thon fundraiser for the Mount Washington Observatory. An event record 479 people raised $100 or more each to support the observatorys work.
Since 1932, Mount Washington Observatory has conducted weather research and education at the top of Mount Washington in New Hampshire – one of the most extreme locations for weather on earth. (Find more information at www.mountwashington.org.)